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Brand Development & Scriptwriting
Client
Indiana Packers Corporation
Industry
Food Retail
Catergory
Brand Development
Year
2017
Challenge
A high-quality product with very little brand awareness outside of its own backyard, Indiana Kitchen had to find its value and its voice against the likes of Smithfield, Hormel, Tyson and countless other nationals.
Process
Conduct quantitative and qualitative market research, including focus groups with Indiana Kitchen fans across the Midwest, followed by the development and execution of a comprehensive regional marketing plan.
Solution
Tie the brand directly to widespread consumer perceptions of Indiana as a place known for its wholesomeness and authenticity.
Location
Delphi, Indiana
Role
Brand Strategist & Copywriter
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