Brand Development & Scriptwriting

Wick’s Pies

Retail Food / CPG

Brand Development

2018

How do you make a name for yourself in a sea of packaged desserts at the grocery freezer, especially among such giants as Marie Callender, Mrs. Smith’s and Sara Lee?

Conduct extensive quantitative and qualitative market research to understand the frozen dessert shopper and set the table for changing the pie paradigm.

Leverage Wick’s homemade crust, clean label and fresh pure taste that all align with consumer demand trends, while changing perception about where one should expect to find those attributes.

Winchester, Indiana

Brand Strategist / Campaign Development